Property Hub

Identifying Your Investor Profile: What Type of Property Investor Are You?

Published on October 16, 2023 • Last updated on October 16, 2023 • About 10 min. read

Written By

Sam Barrett

Group Property Director

| Ahr Group What Type of Property Investor Are You

When building a property investment portfolio, understanding what type of property investor you are will allow you to focus on the best strategy and investment opportunities to achieve your goals.

What You Will Learn

  • Understand the different types of property investors.
  • Why knowing which type you are or want to be helps to focus your investment strategy and opportunities.
  • How to determine your investor type by reflecting on your investment goals, understanding your risk, and choosing a property strategy to match.
  • How long-term property investors focus on capital growth over many years, often considering property investment for pension planning.
  • Why diversified investors spread investments across various strategies, property types, and locations to manage risks.

What Are the Different Types of Property Investors?

There are several types of property investors, each with distinct investment strategies, goals, and risk tolerance levels. Some of the common types of property investors include:

  • Long-term property investor.
  • Income-focused property investor.
  • Hands-on property investor.
  • Financial freedom property investor.
  • Diversified property investor
  • Passive property investor.

Determining Your Risk Profile

Understanding your risk profile and its limitations will dictate what property investment strategy is right for you. The following steps will help you determine what type of property investor you are:

  1. Setting your property investment goals.
  2. Understanding your current financial situation.
  3. Knowing your risk tolerance.

Setting your property investment goals

You should identify and understand your property investing goals to choose the right property investment opportunities for you. First, ask yourself what your short and long-term goals are.

Are you hoping to gain a constant income stream or looking for long-term growth? Your financial situation will determine this, your property investment journey stage, and the time you have available to manage your strategy.

For instance, if you are starting to build a property portfolio, you are likely to have different goals compared to someone nearing retirement and looking for a steady flow of income.

Outlining your objectives will help you build short and long-term plans to achieve your goals and help you make informed decisions when buying property.

What is your current financial situation?

Your current financial situation and its security will determine your risk tolerance and ability to deal with housing market fluctuations.

For example, a property investor with low debt and fewer commitments can take more risk and be offered more credit than an investor with high debt and several other commitments.

Likewise, an investor with a stable income source may tolerate more risk and short-term losses from a volatile housing market compared to an investor with low financial security and a fluctuating source of income.

Understanding and being honest about your financial situation will help guide your property investment strategy and goals.

How risk-averse are you?

Now that you have understood your property investment goals and reviewed your financial situation, the next stage is understanding your risk tolerance.

The general rule for investing is that the higher the return, the more risk is involved. Therefore, consider the different property strategies and how much risk is involved.

For instance, answer these questions:

  • Can you financially tolerate a reduction in a property’s value or rent?
  • Are you prepared, and can you afford to incur short-term losses for the prospect of higher long-term returns?
  • Would you prefer a steady, reliable income with longer-term growth?

When you understand the relationship between risk and reward, you can formulate a property investment strategy that matches your goals.


Property Investment Calculator

Maximise your property investment strategy with our comprehensive property investment calculator. Make informed decisions whether setting your purchase price or calculating investment requirements.

The Long-term Property Investor

Long-term property investors focus on capital growth over an extended period, usually more than ten years.

They often invest in buy-to-let properties or REITs and consider property investment a form of pension or wealth accumulation.

The key characteristics of long-term property investors are:

  • Time in the market: These investors have a long-term perspective on their investments, typically planning for ten years or more. This approach allows them to ride out market fluctuations and benefit from long-term capital growth.
  • Capital growth: Long-term property investors prioritise capital growth over rental yield. They invest in properties with strong growth potential, often in well-established markets or areas undergoing significant development.
  • Pension planning: Long-term investors see property investment as a way to aid their pension.
  • Low-risk approach: They prefer low-risk investments with stable, predictable returns. They may invest in new properties, prime locations, or assets with strong rental demand.
  • Hands-off management: Long-term property investors often outsource property management.

Investing in property is a popular strategy for people with a defined benefit pension. They take a 25% tax-free cash lump sum when they do a pension transfer into a personal pension. They then use this cash to invest in property that’ll provide them an income in retirement, an asset that grows, and a tax efficient way to pass assets onto family.

The Income-Focused Property Investor

Income-focused property investors put rental income at the forefront of their investment strategy, often prioritising it over capital growth.

They look for properties with high rental yields, such as HMOs, and might even invest in underdeveloped areas to secure better returns.

The key characteristics of income-focused property investors are:

  • Rental yield: These investors concentrate on generating a steady rental income from their properties, targeting those with high rental yields and strong tenant demand.
  • Supplementing or replacing income: Income-focused investors often use property investment to supplement or even replace their current income entirely, giving them financial stability and flexibility.
  • Property types and locations: These investors might explore different property types, like HMOs or commercial properties, to maximise their rental income. They may also invest in underdeveloped or up-and-coming areas offering higher rental yields.
  • Active management: Income-focused investors will likely be more hands-on in managing their properties, ensuring a consistent rental income and high occupancy rates.
  • Short-term focus: While these investors may maintain a long-term outlook, they typically focus on generating passive income in short to medium term rather than relying solely on capital growth.

The Hands-on Property Investor

Hands-on property investors relish participating in all aspects of their investments and frequently possess experience in a particular trade.

They often involve property flipping, renovations, or rental property management.

The key characteristics of Hands-on property investors are:

  • Active involvement: These investors enjoy participating in every facet of their property investments, from finding properties to overseeing renovations and tenant management.
  • Value addition: Hands-on property investors often concentrate on properties where they can add value, such as renovations or property flipping. They use their expertise to enhance properties and boost their worth or rental income.
  • Local knowledge: These investors typically understand the local property market and may invest in their local area to capitalise on their familiarity and connections.
  • Trade experience: Many Hands-on property investors have a background in construction, renovation, or property management, which they use to maximise their investment returns. Or have good contacts within the trade.
  • Risk tolerance: Hands-on property investors have a higher risk tolerance than other investor types since they are directly engaged in decision-making and can actively manage their investments.

The Financial Freedom Property Investor

Financial freedom property investors aim to replace their current occupation with full-time property investing.

They employ various strategies to achieve their goals, including buy-to-let, flipping, or rent-to-rent.

The key characteristics of financial freedom property investors are:

  • Income replacement: These investors want to generate enough income from their property investments to replace their current occupation, providing them with financial independence and the freedom to pursue other passions or interests.
  • Diverse strategies: Financial freedom investors often use a mix of investment strategies to achieve their income goals. They may use buy-to-let, property flipping, rent-to-rent, or another income-generating strategy to create a consistent income stream.
  • Time commitment: As they aim to replace their current occupation, financial freedom property investors are often willing to dedicate significant time to managing and growing their property portfolio.
  • Risk tolerance: These investors may have a higher risk tolerance than other investor types, as they actively seek opportunities to grow their income and achieve financial freedom. They may be open to exploring new investment strategies or property types to maximise their returns.
  • Involvement: Financial freedom property investors are often very involved with their investments and source, acquire, and manage their properties, allowing them to maximise their income and build their portfolio quickly.

Speak to a Property Specialist With a Complimentary Call

  • Speak with one of our property investing experts who will help you create a tailored investment strategy.
  • Learn how to navigate the complex UK property market with our full end-to-end service.
  • Discover the economics behind successful property investments and learn how to build a hands-off portfolio for long-term success.

The Diversified Property Investor

Diversified property investors wisely spread their investments across various strategies, property types, and locations.

By diversifying their portfolio, these investors can take advantage of different market conditions and lessen the impact of underperforming assets.

Key traits of diversified property investors include:

  • Capital allocation: Diversified investors wisely distribute their funds among several investment strategies, such as buy-to-let properties, REITs, and crowdfunding platforms. They also use property flipping or refurbishment projects to balance their income streams and growth opportunities.
  • Location diversification: These investors often invest in properties across different regions or cities to exploit local market trends, economic growth, and varying property prices – understand how to become a remote property investor. Location diversification can protect the portfolio from localised economic downturns or property market fluctuations. Learn about the importance of location when buying a property.
  • Property types: these investors will typically invest in several property types, including residential, commercial, and industrial properties.
  • Risk management: A diversified approach helps these investors manage their risk exposure by ensuring that the performance of one asset or strategy does not overly influence the overall portfolio’s performance.
  • Adaptability: They stay informed about market trends and emerging property investment strategies to ensure their portfolio remains diverse and balanced.

The Passive Property Investor

Passive property investors prefer a hands-off approach to investing and seek to generate returns with minimal personal involvement.

They often focus on long-term capital growth and steady income streams while delegating property management and decision-making to professionals.

The key characteristics of passive property investors are:

  • Investment strategy: Passive investors often invest in REITs, property crowdfunding platforms, or managed funds, allowing them to benefit from property market returns without directly managing properties.
  • Property management: Passive property investors usually work with property management companies to handle their buy-to-let properties, reducing the need for direct involvement in day-to-day property management tasks, such as tenant screening, rent collection, and maintenance.
  • Long-term focus: These investors generally have a long-term outlook on their investments, prioritising steady income and capital growth over short-term gains. They may be more inclined to invest in stable, well-established markets with consistent rental demand.
  • Risk tolerance: Passive property investors often have a lower risk tolerance than hands-on investors, as they are not directly involved in property management or improvement projects. They may prefer investments with predictable returns and manageable risks.
  • Time commitment: One of the main advantages of passive property investing is the reduced time commitment, allowing investors to balance their investment activities with other professional or personal responsibilities.

Key Takeaway

Setting your investment property goals, understanding your risk, and deciding on your strategy are key when determining what type of property investor you are.

Take time to reflect and think about your investment objectives. Then, write them down and make sure you are clear before investing.

Remember that combining elements of different investor types can create a personalised investment strategy that meets your needs.

There are many factors to consider when developing a property investment strategy. We have outlined several above; however, contact our specialised property investment team for tailored advice.

Book a Call

Related Property Investing Articles